PRODUCT

Available today

Assignment, data separation and statistics come first. Everything here works in the current release.

A/B and split URL tests

Compare a control page with one variation on the free plan, or up to 50 on paid plans. Set any traffic split, such as 50/50, 70/30 or 90/10.

Visitors are hashed into a variation, so they see the same version on every visit.

Count clicks, form submits, page visits and custom events, once per visitor.

Choose who can enter by device, UTM, referrer and new or returning visitors.

Change the split, pause a variation or add goals without resetting results.

Get a plain warning when traffic does not split the way you set it.

Send a read-only results link to anyone, and turn it off at any time.

Conversion rate, lift and 95% confidence intervals per variation, with a significance test against the control.

Visitors, redirects and goal clicks update while the test runs, with a plain answer on who is ahead.

On paid plans: click, scroll, confetti and overlay maps for every variation, split by device, with rage and dead clicks.

Connect a WordPress site in a minute. Install it once and every future test runs through it.

Separate development and production data, with the install snippet filled in for you.

The product grows in five phases. Planned items are not available yet.

Phase 1Done

Phase 2Done

Phase 3Done

Phase 4Planned

Phase 5Planned