A/B TESTING, MADE SIMPLE

Build,
test and
grow faster.

Run A/B tests, split tests and experiments to understand what converts, improve your product and make data-driven decisions without the complexity.

  • Free plan
  • No credit card required
  • Set up in minutes
freeabtest.comMy Project ⌄IH

Homepage Headline Test

RunningLast 30 days ⌄
OverviewResultsVariationsAudienceSettings

Total visitors

24,530

↑ 12.4%

Total conversions

1,842

↑ 18.8%

Conversion rate

7.5%

↑ 22.1%
Conversion rate over timeVariation BOriginal A
0%4%8%12%7.5%4.8%Oct 1Oct 7Oct 14Oct 21Oct 28
AOriginal···

Smarter decisions for your business

Get started

Conversion rate

4.8%

Visitors

12,340

BVariation···

Turn ideas into real growth

Get started

Conversion rate

7.5%

Visitors

12,190

WORKS WITH YOUR STACK

  • JSJavaScript
  • HTML
  • Reactsoon
  • NNext.jssoon
  • WWordPresssoon
  • Node.jssoon
  • GA4soon

HOW IT WORKS

Go from idea to impact in three simple steps.

No complex setup. A few lines of code. Just create, measure and ship what works.

01

Create your test

Set up an A/B test or split test in minutes with a few lines of code.

02

Measure what matters

Track real user behavior with clear, visual results.

03

Ship the winner

Choose the best variation and roll it out with confidence.

BUILT FOR REAL GROWTH

Test anything.
Improve everything.

From headlines and layouts to pricing and product flows, run experiments across your entire website and product to drive real results.

  • Website & landing pages
  • Product features
  • Pricing & plans
  • Split URL tests
  • Targeting by device, UTM and referrer
Explore the platform
gzipped SDK
snippet
~14 KB
variations per test
on paid plans
50
environments
per project
3
Wilson confidence
intervals
95%