PRICING
Simple plans. A free tier you can actually use.
Start free with 10,000 tested visitors a month. Upgrade when your traffic grows. No per-seat fees, no surprise bills.
Free
For side projects and trying it out.
$0/mo
Free forever, no card
- 10,000 tested visitors a month (300 a day)
- 1 running test, 10 tests total
- Control plus 1 variation
- 1 project on 1 domain
Starter
For one growing site that tests regularly.
$10/mo
Billed monthly
- 250,000 tested visitors a month
- 20 active experiments
- 3 projects
- 5 team seats
Growth
For teams running tests every week.
$50/mo
Billed monthly
- 1,000,000 tested visitors a month
- Unlimited active experiments
- 10 projects
- 15 team seats
Enterprise
For high traffic, compliance and procurement needs.
Custom
Contact us
- Custom tested visitors
- Unlimited active experiments
- Custom projects
- Unlimited team seats
Compare plans
| Limits | Free | Starter | Growth | Enterprise |
|---|---|---|---|---|
| Who it's for | Trying it out and side projects | One growing site | Teams testing every week | High traffic and compliance needs |
| Monthly tested visitors | 10,000 (up to 300 a day) | 250,000 | 1,000,000 | Custom |
| Running experiments at a time | 1 | 20 | Unlimited | Unlimited |
| Total experiments | 10 over the life of the account | Unlimited | Unlimited | Unlimited |
| Variations per experiment | Control plus 1 (A/B only) | Control plus up to 50 | Control plus up to 50 | Control plus up to 50 |
| Projects | 1 | 3 | 10 | Custom |
| Environments per project | 3 (dev, staging, production) | 3 | 3 | Custom |
| Team seats | 1 | 5 | 15 | Unlimited |
| Data retention | 6 months | 12 months | 24 months | Custom |
| REST API | Included | Included | Included | Included |
| Audit log | 30 days | 90 days | 1 year | Custom |
| Support | Docs and email | Priority email | Named contact with an SLA | |
| Available today on all plans | ||||
| A/B and split URL tests | ✓ | ✓ | ✓ | ✓ |
| Flicker-free snippet | ✓ | ✓ | ✓ | ✓ |
| Sticky assignment | ✓ | ✓ | ✓ | ✓ |
| Targeting by device, UTM, referrer and new or returning visitors | ✓ | ✓ | ✓ | ✓ |
| Click, form submit, page visit and custom event goals | ✓ | ✓ | ✓ | ✓ |
| Wilson intervals with a z-test against the control | ✓ | ✓ | ✓ | ✓ |
| Sample ratio mismatch warning | ✓ | ✓ | ✓ | ✓ |
| Edit running tests safely | ✓ | ✓ | ✓ | ✓ |
| Shareable results links | ✓ | ✓ | ✓ | ✓ |
| Google Tag Manager and WordPress install guides | ✓ | ✓ | ✓ | ✓ |
| WordPress plugin | ✓ | ✓ | ✓ | ✓ |
| Heatmaps on paid plans: click, scroll, confetti and overlay, with rage and dead clicks | ✓ | ✓ | ✓ | ✓ |
| Separate environments | ✓ | ✓ | ✓ | ✓ |
| Public and secret keys | ✓ | ✓ | ✓ | ✓ |
| REST API | ✓ | ✓ | ✓ | ✓ |
| Audit log | ✓ | ✓ | ✓ | ✓ |
| Coming soon | ||||
| Session recordings | - | Coming soon, Phase 4 | Coming soon, Phase 4 | Coming soon, Phase 4 |
| Funnels | - | Coming soon, Phase 4 | Coming soon, Phase 4 | Coming soon, Phase 4 |
| Revenue goals | - | Coming soon, Phase 4 | Coming soon, Phase 4 | Coming soon, Phase 4 |
| Visual editor | - | - | Coming soon, Phase 4 | Coming soon, Phase 4 |
| Auto-shift traffic to the winner | - | - | Coming soon, Phase 4 | Coming soon, Phase 4 |
| Custom contract and DPA | - | - | - | Enterprise |
Heatmaps (live) and session recordings (coming soon) are on paid plans only (Starter and up). Coming soon means planned, not shipped. See the roadmap for details. When a feature ships, it's included in the plans listed at no extra cost.
Annual billing and overages
- Pay yearly and get 2 months free: Starter $100/yr (about $8.33/mo), Growth $500/yr.
- You're never billed or upgraded automatically. Once you're over your limit, new visitors see the control and aren't counted.
- Your usage and limits are always shown on the Overview page.
Common questions
Is the free plan actually free?
Yes. No card, no trial clock. You get 10,000 tested visitors a month (up to 300 a day), 1 running test at a time, 10 tests in total, 1 project on 1 domain, and A/B tests with a control plus 1 variation, for as long as you use it.
What counts as a tested visitor?
A unique visitor ID that gets assigned to at least one running experiment in a calendar month. Pages without a running test don't count. One visitor in three tests counts once.
What happens if I go over my limit?
New visitors see your original page and aren't counted or added to results. Visitors already in a test keep their variant. On the free plan this applies past 10,000 tested visitors in a month or 300 in a day. We never upgrade you or bill you automatically.
How are visitors assigned to a variant?
The SDK sends a visitor ID, and we hash it together with the experiment ID. The same visitor always lands in the same variant. Raising traffic allocation doesn't move people who are already in the test.
Which statistics do you use?
Today: a two-proportion z-test of each variant against the control, and Wilson score intervals for each conversion rate. Significance is only tested once every variant has at least 100 visitors.
Are the coming soon features included in my price?
When a feature ships, it's included in the plan listed for it at no extra cost. Until then it's marked coming soon. Don't buy a plan for a feature that isn't built yet.
Can I change or cancel my plan?
Yes, anytime. Upgrades apply right away. Downgrades and cancellations take effect at the end of the billing period. Your data is kept for your plan's retention period.
What happens to my data after the retention period?
Raw events older than your retention window are deleted. Experiment summaries (final results and the winner you chose) are kept while your account is active.
Is there an annual discount?
Yes. Pay yearly and get 2 months free.
How many tests can I run on the free plan?
One running test at a time and 10 tests over the life of the account. A test counts once you start it, and deleting it does not give it back. Each test compares a control with 1 variation. Paid plans remove these limits and allow up to 50 variations.
Do you charge per seat?
No. Each plan includes a set number of seats. Enterprise has unlimited seats.
What do I need to install?
A small JavaScript snippet, about 14 KB gzipped. It works on any site, including through Google Tag Manager or WordPress. A WordPress plugin is planned.
Who should talk to you about Enterprise?
Sites over 1 million tested visitors a month, or teams that need custom retention, a contract and DPA.
Run your first test in about 15 minutes.
Free plan, no card needed. Add the snippet, create a test, read real results.